Dealer Blue Sky
What We Do
Dealer Blue Sky is a revenue infrastructure company for automotive dealerships. We replace the typical 8–12 disconnected marketing vendors with a single, integrated platform that captures shopper identity, orchestrates multi-channel campaigns, and ties every dollar spent to a vehicle sold.
Core Services
- Identity Resolution — Identify anonymous website visitors and match them to real shoppers using first-party data.
- Omnichannel Orchestration — Coordinate paid search, social, display, direct mail, email, and SMS from one platform.
- Closed-Loop Attribution — Match marketing spend directly to DMS-verified vehicle sales, not just leads.
- Direct Mail IQ — Data-driven direct mail triggered by real-time shopper behavior and equity signals.
- Vendor Stack Audit — Free audit showing dealerships exactly where their current vendor stack leaks budget.
Key Differentiators
- 500+ dealerships served across the United States
- 22x average client ROAS (return on ad spend)
- 30+ years of automotive marketing experience
- $2B+ in revenue influenced for clients
- Forbes Agency Council member — published thought leadership
- Performance guarantee: if we don't deliver results, you don't pay
The Problem We Solve
Most dealerships use 8–12 separate marketing vendors (website, SEO, paid ads, social, direct mail, chat, reputation, data, attribution). These vendors don't talk to each other, leading to duplicated spend, blind spots in attribution, and no single source of truth for marketing ROI. Dealer Blue Sky consolidates all of this into one accountable platform.
Frequently Asked Questions
- What size dealerships does Dealer Blue Sky work with?
- We work with single-point dealerships, multi-rooftop groups, and large dealer groups across all major OEM brands.
- How is Dealer Blue Sky different from a traditional ad agency?
- We are not an agency. We are a revenue infrastructure platform. Instead of managing campaigns in silos, we replace the entire fragmented vendor stack with one integrated system that ties every marketing dollar to a sold vehicle.
- What is the performance guarantee?
- If our platform doesn't deliver measurable results within the agreed timeframe, the dealership doesn't pay. We put our revenue on the line alongside yours.
- How does closed-loop attribution work?
- We match marketing touchpoints (ad clicks, site visits, mail scans) directly to DMS (Dealer Management System) sales records, so you know exactly which campaigns produced actual vehicle sales — not just leads or clicks.
- How do I get started?
- Schedule a free Revenue Infrastructure Audit at dealerbluesky.com/request-demo or call (940) 647-5665.
Product: Capture AI
Capture AI is Dealer Blue Sky's on-site identity and personalization product. It identifies the 95% of dealership website visitors who never fill out a form, scores their purchase intent in real time, and serves personalized offers (test-drive, trade-in, payment-first CTAs, price-drop alerts) at the moment of highest intent. Every session is tied to a downstream outcome: a sold vehicle or a service RO.
How Capture AI Works
- Identify — First-party identity resolution matches anonymous sessions to real shopper profiles. Dealer-owned data, no third-party cookies.
- Decide — AI scores intent in real time, classifies the journey stage, and selects the highest-converting next action.
- Serve — On-site experience updates instantly with personalized overlays, offers, and CTAs.
Capture AI Results
- 15–25% lift in lead conversion rate within 60 days
- 2–3× increase in identified site visitors in the first 14 days
- 30–40% reduction in cost per converted lead
- Live in less than 72 hours, no website platform swap required
- Free 30-day trial including full concierge setup
- 100% GLBA & TCPA compliant, first-party data only
Capture AI Integrations
VinSolutions, DealerSocket, CDK, Dealer.com, DealerOn, Dealer Inspire, Fortellis, Google Analytics.
Learn more or start a free trial: dealerbluesky.com/capture-ai
Contact
Website: dealerbluesky.com
Phone: (940) 647-5665
Schedule an audit: dealerbluesky.com/request-demo